Home » Other Sports News » Explained: Why PV Sindhu is suing some brands

Explained: Why PV Sindhu is suing some brands

In the guise of congratulatory posts on social media, some companies used Sindhu’s name and image to increase their visibility

Synopsis

Brands are constantly looking for opportunities to build recall and connect with their customers. In doing so, they must take into consideration aspects around individual privacy, consent, and fair trade, failing which, the brand runs the risk of getting tarnished.

The writer is a counsel with Trilegal. Views are personalThe news of PV Sindhu taking some well-known brands to court followed close on the heels of her historic bronze medal at the Olympics. These brands had put up congratulatory posts on social media using Sindhu’s name and image, and appeared to be capitalising on her achievement to increase their brand visibility.

This technique of “moment marketing” has been used by some brands to great

  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • PRINT
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Already a Member?

FREEDOM OFFER

Get Flat 25% Off

ON ET PRIME MEMBERSHIP

Get Offer

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

Source link

x

Check Also

Star boxer Manny Pacquiao retires from boxing

Boxing star Manny Pacquiao, who is planning to run for president in the 2022 Philippine ...